CLEAR LANGUAGE, IMPACTFUL COMMUNICATION
A clear message, effective campaigns and communication that truly works
Strategy, project management, content, websites & photography
Strategic, creative and hands-on
With a mix of strategic and hands-on experience, I have built extensive expertise at agencies and organisations. Originally a true marketing communications specialist, but now just as experienced in corporate and internal communication. Whether you're looking for an all-rounder to launch an effective campaign, a smart online platform, a content strategy or powerful content that truly makes an impact – I’m here to help.
Always curious
The phrase “Did it, done it, got the T-shirt” applies to many aspects of my communication experience. But since communication and technology are constantly evolving, my curiosity never fades—I still love discovering and learning new things. Naturally, I stay up to date with the latest digital developments and make smart use of AI tools, whether for generating text or creating artwork, always ensuring that I remain in full control.
MARKETING & COMMUNICATION
CONTENT & SOCIAL MEDIA
ONLINE COMMUNICATION
PHOTOGRAPHY & VIDEO
FROM STRATEGY TO EXECUTION
With years of experience in agencies and complex organisations, I operate at both strategic and operational levels. I develop and manage multi-channel campaigns from concept to execution, blending creativity with strong analytical skills. My strength lies in transforming complex topics into clear, impactful messages that are logical, consistent and effective across all touchpoints.
As an all-round specialist, I support marketing communications, corporate and internal communication projects with a pragmatic approach and a sharp focus on results. I am particularly drawn to organisations that prioritise innovation and sustainability. From strategy to execution, I create clear, compelling communication that really makes an impact.
CONTENT IS KEY
In addition to editing and proofreading, I increasingly create my own content. With broad experience across various industries, I quickly translate complex topics into clear, engaging, and audience-focused texts—always guided by the key question: “What’s in it for them?” Social media plays a crucial role—not just in engaging target audiences but in guiding them to relevant follow-up content like blogs, videos or landing pages. Too often I see standalone posts without a strategic next step, while truly effective content inspires action and drives results.
Great content is essential, but without a clear content strategy and effective planning, its impact is limited. By developing well-defined formats, templates, and streamlined workflows, I enable the creation of specialized content that’s both fast and consistent. This keeps an organisation agile and responsive to current events—without compromising on quality or effectiveness.
LINKING PIN
From strategy development to execution, I blend my expertise in online communication with a hands-on approach. I have experience managing complex online projects, including multi-site platforms, as well as building websites myself—encompassing both text and visuals. My focus is on creating user-friendly, goal-driven digital platforms that optimise effective communication.
Als alpha-bèta ben ik de ideale schakel tussen techniek, design en communicatie. Of het nu gaat om SEO, contentoptimalisatie, leadgeneratie, smart modules, apps, nieuwsbrieven of data-analyse, ik zorg ervoor dat online communicatie efficiënt, impactvol en afgestemd is op de doelgroep.
CAPTIVATING IMAGES
I believe in the power of storytelling—images are not just pictures; they are powerful tools that bring a story to life. Whether it’s a striking portrait, a dynamic real-life setting, or an atmospheric shot capturing a company’s identity, I ensure that every image contributes to a strong and authentic narrative.
For years, I have guided and coordinated photo shoots and video productions. In 2018, I decided to step behind the camera myself after completing a photography course that deepened my passion for visual storytelling. Since then, I have combined my expertise in communication with my keen eye for imagery, resulting in powerful visual content that enhances every story.
Skills & expertise
Marketing & communication
- Developing and executing multi-channel marketing communication campaigns
- Defining campaign goals (e.g. brand awareness, lead generation, customer engagement, conversions)
- Aligning campaigns with overall business and marketing strategies
- Coordination and collaboration with external parties such as advertising and web agencies, copywriters, photographers, visualisers and videographers
- Using data insights to tailor content for different platforms and user needs
Social media
- Managing and optimising social media channels
- Developing content strategies and campaigns focused on engagement and/or brand loyalty
- Setting up and managing content calendars
- Optimising content planning and creating content cohesion across all touchpoints
- Creating and managing content
- Developing formats and templates for social media posts
Content creation
- Creating content as part of marketing campaigns, employer branding, corporate, and sustainability campaigns
- Creating and managing content using platforms such as Canva and Photoshop
- Writing and editing texts, storytelling
- Conducting stakeholder interviews
- (Directing) photo and video shoots
- Developing storyboards and scripts for videos, animations and infographics
PHOTOGRAPHY & VIDEO
- Directing and coordinating photo shoots & video productions
- Photography of portraits, company shoots and brand storytelling (Canon R6 camera)
- Videography (DJI Action 4 cam)
- Post-processing photography in Lightroom, Photoshop & Canva
- Editing of video material in Premiere Pro & Canva
Digital communication
- Digital communication strategy & omnichannel approach
- Directing and coordinating complex online projects (multisites, product catalogs, apps, intranet, etc.)
- Collaboration with web and ICT teams for the implementation and optimisation of digital platforms
- Data analysis & performance monitoring (e.g. Google Analytics GA4 & Power BI)
- Content optimisation & SEO
- Applying AI-powered tools for content & artwork creation
- Coordinating website updates, CMS management, and integrations with digital tools
- Developing and implementing smart modules
- Optimising workflows and efficiency with automation tools
- Development and implementation of a product catalogue
- Development and implementation of a digital asset management tool (SaaS)
- Building websites (WordPress) from A to Z
Stakeholder management
- Analysing the interests, needs, and influence of stakeholders within a complex organisation
- Balancing different interests within a matrix structure with multiple managers and departments
- Aligning strategies and campaigns with various business units and marketing teams
- Promoting cross-functional collaboration between teams with different objectives
Computer skills
- Canva
- Photoshop & Premiere Pro
- Lightroom & Luminar Neo
- WordPress, Hippo & Hubspot
- ChatGPT & Midjourney
- Metabusiness suite
- Sharepoint
- Vectorworks & Sketchup
Language skills
Dutch: excellent
English: excellent
German: spoken good, written fair
French: basic knowledge
